Saturday, January 13, 2007
Kachra Re !
Over the new year and immediately preceding it, the papers and magazines have been full of various so called "attractive deals" offered by hotels and restaurants. Special weekend deals, baskets of fruit, locations next to the beach, gastronomic excesses of the highest magnitude, and monetary excesses of even a higher kind. "Just "seven thousand" rupees for a grand new years eve dinner. (If you stay on for breakfast its extra; two thousand "only"). Some guys in white uniforms and caps, do their kadhai stuff behind see through glass enclosures, arrange the miniscule dish (of the non-miniscule price) in an artistic way on the dish, decorate it with sprigs of green stuff placed at startegic angles , and suddenly , its "fine dining"......
I've realised its all marketing. Taste buds have nothing to do with it. The whole idea is to make something look so attractive, that young people and yuppie types will throng, and yes, empty their pockets.
Maybe, circa 2010, we will witness some of the following ads?
"CRUSH 2010" :
"Spend the new years eve in the midst of the throng, pulsating to the throbbing beat, standing room only, most popular locations, all across mumbai. Subsidised Seng and Channa available throughout the evening at all locations. Enjoy yourself on a moving stage, and get off when you feel like it to have a cutting chai or a subsidised shoe polish (in case too many have syepped on your shoes in the frenzy). Get into the mood with limbupani and kala khatta. Native music on innovative instruments a definite plus. Cant forget the almighty , can we ? Special bhajan "karo...ok" sessions in selected locations. Those staying till 1 am, will get special transport to visit Titwala and get the Lord's blessings for the new year........"
"The MOO Year Special"
Like the Beatles sang " Get Back, Get Back, to where you belong..." The call of the wild, the green of the earth, and its a wonderful new year eve nestled amongst the sylvan surroundings of Gobarnagar, the new special "Earth Info park" created outside Mumbai (ISO 10001 certfied) , by the thousands of tabelas that shifted from Goregaon on instructions from the World Bank. . Get away from the glaring blaring mumbai lifestyle, and enjoy a new years eve lassi as you relax on a satranji , leaning against a tree trunk. Exciting greenery everywhere you look, and even more excitement on sudden encounters of the bovine kind. Meet your own buffalo, and admire its resemblance to several famous people as it chews the cud in style , circa 2010. Get drunk on the smells of the earth, mixed with other aromatic materials , obtained free, courtsey the buffaloes. Bhakris and Zunkaas available on order , and red chillies will be on the house.Special dawn conveyance for everyone , upto the Gobarnagar entrance. We throw in FREE Puncture Nikal training during this ride . Rush. Seats are limited . Like everywhere else. Rs 1000 per couple. 50% off instantly to those who can MOO in style. Decisions of the buffaloes will be final....
Kachra Re ! New Year Shindig.
Dance to the latest version of the song immortalised by Alisha Chinai , and enacted in 2006 by members of the Bachchan Family . Bring in the new year as you sink your feet into the studded sands of the Yahoo beach in Mumbai; home to scintillating bhelpuri, dripping panipuri, burning vadapav, and tingling chinese.....Experience the latest USE AND THROW technology imported specially for the occasion from Bihar. If the heat gets to you, we have special stalls supplying mumbai's answer to pepsi/coke and assorted mnc types; those not brave enough can enjoy kapi from mobile cycle coffee bars , India's answer to Starbucks...Take part in a dummy film shooting - ride horses on the beach and rescue unwilling random damsels, whether they are in distress or not! Stay on to watch the dawn, as Mumbai's glitterati get into their Reeboks and Nikes and jog around you, their X-category security following in their steps, to the beat of Kachra Re ......
The BEST of it all !
The Nachos BEST
Can anything beat ringing out the old and ringing in the new, to the exciting sound of brakes and clutches ? Join us for a no holds barred ride across the length and/or/breadth of Mumbai. Travel on the only 5 remaining double decker buses in the BEST fleet, (ever since they banned them after one bus threatened to lean over a flyover). Special ragtag honking music in specially designated areas like Parel , Dadar(TT and BB; central and western to you modern types), Mahim, SV Rd Bandra, Malad, Sion, Mulund, Borivli, Kandivli and so on. You dont need to know how to dance ! Just hold on to the world-class-recently-installed hangers in the central bar, and the bus driver will take care of the rest. Enjoy the thrilling acceleration, the disdainful "sneezing" attitude when changing gears, and the unique bus-stopping mechanism recently perfected by the drivers, that involves all standees in a set of fourier series sinosoidal movements , culminating in a deadly action dance . Yes, Nachos! Its not just the "nach". Drawing inspiration from the mexican nachos chips, the BEST canteen has been, for the last several years converting left-over chapaties into nachos chips. These will be offered , "on the bus" , to all those who grace the BEST with their presence between 11pm and 2 am. Buses plying through Parel and Borivli will get complementary pickle, and lasoon chutney.
The mind boggles at the stuff on offer....
And you STILL want to attend the Taj ,Oberoi, and the H-H-Hy...att (sneeze)... stuff ?