Deepika Padukone's #mychoice #Empowerment Video, made by Homi Adajania went viral over the Net. Very slickly made, geared to a certain audience, it evoked tons of reactions, and everyone and their uncle are now making videos .
What is not known is that this has inspired so many others , to whom #Empowerment is something someone spells wrong, instead of saying "I am powered" .
Never mind. What is important is the POWER and the #mychoice video
Balu Rasad Zadav, well known exponent of the saying "when you empower a politician you empower generations to come", has just made one. Set in a field, green after unseasonal rains, interspersed with cows from his shed , he sits on a charpoy, bare chested in the sun, chewing away many things. " Its #mychoice, whether I head the state, or a family member does. Its also #mychoice to decide where to apply the word "Communal forces". So what if I cannot spell empowerment. . (Turns around and spits, as a sidey dives with a spitoon singing Gimme Red ). "The Railways have never been the same since I left. Harvard students never came after I left. So finally, i had to send my 40 year old married daughter to a Harvard Conference. You must have seen her photos at a lectern speaking at the Student Conference. Backdrop Dekho ji. These Harvardwallahs are so communal, they said they did not invite her. Why ? Because she is 40 ? (Chews some more, moves it all into the left cheek. Chews some more. Decides to spit, then changes his mind.) .Arre Bhai, in Delhi, 40 and 50 is the new 25. Powerful children of powerful parents are permanently qualified . Age is just a mind set (Chews angrily, and spits to the right, misses the spittoon. The flunky standing at second slip, moves into first. That's empowerment...
Then there is Pinjrada Wall, who has inadvertently appeared in so many videos, that he decided to finally make an official #mychoice video. Naturally, set in the capital, amidst Lutyens architecture, he is seen driving up, sorry, being driven up, in a box type car, his face wrapped in a muffler. "Its #mychoice what headgear to wear, and yes, the Gandhi topi certainly keeps the muffler in place along with my red tooth contraption" . He runs up the entrance steps of what could be his office, followed by a bunch of fellows in topis but without mufflers. They are received with flowers, and once in the office, he beams as he sits on the chief's chair. Removes his topi, places it in front of him, smiles at the others seated opposite him, and starts plotting for a meeting. A knock on the office door, and he says "Kam in e..." causing whoever was outside to freeze. It's the cops with a police dog, come to sniff bugs in his office. The dog keeps pulling away from the door, refusing to go in. Pinjrada Wall is heard shouting "Kam in e..." louder, and the police dog drags his minder away from it all. He probably knows, that the next word to be heard from the sanctum in "Kutte" , and he doesn't want to be part of any #mychoice videos. On his way, the minder respectfully nods at Admiral Lakshman Das, Unshant Vibhushan, and Yogasan Ladav, all walking away .
And how can you forget Mantri Tu-asa-kar, minder of that wonderful small place on apna west coast, who has been so stung, by so many folks in various levels of exposure , lying unchecked on the golden hot sands. He has been left with no alternative to make his own #mychoice video, exhorting folks via a loudspeaker, as he rides in a jeep on the sand, telling them to cover themselves. " Who will marry you if you turn dark ? It is a question of your future. Please getup, cover yourself; go have something cool in the cafe ; 20% off to those who mention my name ". After several rounds dodging brave ladies in sarees doing parasailing on the beach, and flying above him, he returns back to his office. The film shows him being saluted by his staff and escorted to his office, through a crowd on nurses gathered silently outside. "Ab kya hua ! Kai zhala! " he exclaims as he sinks into his deep chair with a towel on the backrest. He receives a delegation , as his AC is put on its highest setting. Shuts his eyes, leans forward, and tells them, "All this sitting in the sun, will make you black, and ruin your marital prospects , so first thing is go home, apply besan haldi, wash your faces and come back again tomorrow .... My government is committed to being Fair and Lovely ...."
It really is not possible to review videos made by so many worthies. Then someone had an idea of a shortcut method, that of editing videos of legislatures where the members tended to have free for all fights , threw hardware around and ran to the well to do a chorus in front of the speaker.
It's OK. Not everyone can be Deepika.
Not everyone can wear fashionable clothes, brilliant smiles, proudly display artistically radially flying hair (which actually reminds me of an Amul ad), and display what filmy types describe as a "come hither" look.
All the better, for it allows the public to tell these guys, to simply "go thither" and stay there.